No Brand is an Island

Buyers of your product aren’t exactly one dimensional.

Like tire and wheel, like pen and paper, Buyers use your products and services with others.

Media Muster creates events that dovetail with the real world end user experience and expectation. The result is what we like to call Symbiotic Success.

Brand Success

Growth doesn’t happen by accident.

Your list of essentials includes getting your product into the hands of the right mix of media. You need quality and quantity. And you need them to take more than just a quick pass at your products.

The most effective and efficient way to make it happen is to bring the media to you. Immerse them culture, engage them with your team and create a memorable experience using your product.

No problem on an unlimited budget, but here’s good news for the real world: Media Muster events give manufactures the opportunity to host a high budget media event to showcase their products while sharing the cost with complimentary companies in the area.

Benefits

Brand Win

  • Showing off your products in your locality, your company engages multiple high quality media players
  • Your product experts answer any questions on the spot and in context
  • The experience forms the basis for solid relationships with top content producers who will be assets for your company for years
  • Explain and expand upon product details that just aren’t possible to cover via email or press kits
  • Media leave with all the info they need for their coverage of the event and your products

Aggregate Win

  • Costs: Creating basic media event with 10 writers can cost $8,000 – $12,000 covering flights, hotels, transportation, food, ammo, PR agency, range fees, instructors, etc. Sharing this cost among non competing brands will significantly reduce your cost while increasing the production value for everyone involved.
  • Social Media: Your brand will likely show up in the social posts of the other participating brands.
  • Cross Promotion: Odds are, your product will featured in event related media posts promoted by other participating brands.

Media Win

  • Media content creators get multiple stories for a 2 or 3 day time commitment.
  • Media outlets get top content without having the travel cost come out of their budget. This makes assigning a writer to your event a very easy decision for editors.
  • Media get a higher quality and wider variety of content then they would have at their home location.
  • Media leave the event and feel like they are part of your family.

Brand Win

  • Showing off your products in your locality, your company engages multiple high quality media players
  • Your product experts answer any questions on the spot and in context
  • The experience forms the basis for solid relationships with top content producers who will be assets for your company for years
  • Explain and expand upon product details that just aren’t possible to cover via email or press kits
  • Media leave with all the info they need for their coverage of the event and your products

Aggregate Win

  • Costs: Creating basic media event with 10 writers can cost $8,000 – $12,000 covering flights, hotels, transportation, food, ammo, PR agency, range fees, instructors, etc. Sharing this cost among non competing brands will significantly reduce your cost while increasing the production value for everyone involved.
  • Social Media: Your brand will likely show up in the social posts of the other participating brands.
  • Cross Promotion: Odds are, your product will featured in event related media posts promoted by other participating brands.

Media Win

  • Media content creators get multiple stories for a 2 or 3 day time commitment.
  • Media outlets get top content without having the travel cost come out of their budget. This makes assigning a writer to your event a very easy decision for editors.
  • Media get a higher quality and wider variety of content then they would have at their home location.
  • Media leave the event and feel like they are part of your family.

How It Works

What We Do

We streamline the event planning process and maximize the branding potential for you, the media, and other companies involved.

  • Book media that is specific to your part of the industry
  • Book flights, hotels, and other travel logistics
  • Design and manage the overall event and logistics
  • Facilitate communication with all parties involved
  • Recruit other synergistic brands to maximize exposure for all involved brands
  • Follow up with media ensuring they have everything they need to publish a positive piece

What You Do

You know your geographical location best.  Having your insight into what is possible with your location or other potential partners is key to planning a successful event.

  • Decide on the overall budget
  • Make a 50% deposit to cover immediate costs (flights, hotel, etc.)
  • Tell us about what aspects of the company or product you want highlighted
  • Give input on what companies you want to partner with on your Muster
  • Help coordinate with a local range that can accommodate the vision of your Muster

What We Do

We streamline the event planning process and maximize the branding potential for you, the media, and other companies involved.

  • Book media that is specific to your part of the industry
  • Book flights, hotels, and other travel logistics
  • Design and manage the overall event and logistics
  • Facilitate communication with all parties involved
  • Recruit other synergistic brands to maximize exposure for all involved brands
  • Follow up with media ensuring they have everything they need to publish a positive piece

What You Do

You know your geographical location best.  Having your insight into what is possible with your location or other potential partners is key to planning a successful event.

  • Decide on the overall budget
  • Make a 50% deposit to cover immediate costs (flights, hotel, etc.)
  • Tell us about what aspects of the company or product you want highlighted
  • Give input on what companies you want to partner with on your Muster
  • Help coordinate with a local range that can accommodate the vision of your Muster

The Range is Hot